The Set & Coterie Hudson Yards

Client The Related Companies, Atria Senior Living
Location New York, USA
Status Completed in 2023

The Set & Coterie Hudson Yards combines luxury rentals with luxury senior residences in a striking new tower in Hudson Yards.

The Set & Coterie Hudson Yards pairs 13-stories and 126 units of assisted living residential units within a larger mixed-use residential tower, anchored by 272 market-rate rental units, 134 designated affordable units, and amenities including a restaurant, fitness center, outdoor swimming pool, and terrace.

The project bridges the Hudson Yards and Hell’s Kitchen neighborhoods and the exterior expression reflects this shift. The facade is a combination of glass, metal, and warm terracotta, glazed in a bronze finish with a slight metallic look. Vertical piers undulate to accentuate the verticality of the tower and subtly shift as the building rises. Building entries are defined by fluted limestone and bronze canopies, emphasizing the feeling of a luxury experience. Terracotta was selected to relate to the industrial and residential low-rise brick and terracotta buildings in the Hell’s Kitchen neighborhood, and contributes to the building’s expression of quiet sophistication.

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At the ground level, the two faces of the corner site intrinsically led to designing two distinct lobbies—one on 35th Street, the senior assisted living residences and one on 10th Avenue for the rental residences.

The amenities of the podium serve as a link between the building’s community and the community at large, programmed as a mix of commercial and community-use facilities. At the ground level, dividing the two residential entrances, the corner space was designed for a future restaurant.


2023 Gold Key Award, Senior Living - Gold Key Awards for Excellence in Hospitality Design


Design Architect Architect of Record

Project Team

Frank Fusaro, Elga Killinger, Philip Mana, Chun Hsu, Thomas Florkewicz, David Sakumoto, Dincer Savaskan, Esteban Penzo, Eun Joo Kim, Fauzan Wassil, Feifei Zhao, James Nie, Mikhail Kim, Nathan Ellenberger, Noar Zask Agadi, Sahej Bhatia, Yunhee Jeong

Design Partner(s)

Interior Design - March & White


Lester Ali